Showing 6 of 6 articles.
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Apple Pay went live in the Philippines on Visa and Mastercard cards. National payment rails already give consumers a cashless default from a bank account or participating app.
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Southeast Asia's AI opportunity is partly constrained by the fragmented data companies are trying to run models on. Snowflake is selling infrastructure for that problem, as firms move from experimenting with AI to putting it into the business.
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Generative engine optimisation asks how a brand shows up in AI answers, not only in search rankings. APAC teams should audit GEO visibility, track third party signals and compare how competitors fare in model generated shortlists.
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Thailand has opened a prototype that searches across five agency chatbots and returns one cited answer. The challenge sits underneath: whether agencies can make their public information work together and decide who is responsible when those sources disagree.
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Looking across Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines, consent, profiling and opt-out rules diverge — so regional campaigns need market-by-market settings.
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PromptPay has established Thailand’s digital-payments baseline. A TAT cross-border QR programme, Siam Piwat’s visitor-wallet acceptance and TrueMoney’s cardless tap-to-pay offer each address a different access gap at checkout.
