Short Reads

Showing 3 of 3 articles.

Short Read

AI search visibility is becoming a PR question, not just an SEO task

Generative engine optimisation asks how a brand shows up in AI answers, not only in search rankings. APAC teams should audit GEO visibility, track third party signals and compare how competitors fare in model generated shortlists.

10 September 2026 · Thailand · Indonesia · Philippines · Malaysia · ASEAN · APAC

Short Read

Cursor targets APJ's legacy software problem, worth USD 20 billion a year

Cursor is selling enterprises in Asia-Pacific and Japan on the economics of refactoring software they can no longer afford to maintain, with the opportunity estimated at about USD 20 billion a year. Can SpaceX turn that modernisation proposition into a broader regional AI platform?

3 September 2026 · Japan · Singapore · Indonesia · India · Australia · APAC