Short Reads

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Short Read

Snowflake in ASEAN: The data layer beneath the AI boom

Southeast Asia's AI opportunity is partly constrained by the fragmented data companies are trying to run models on. Snowflake is selling infrastructure for that problem, as firms move from experimenting with AI to putting it into the business.

15 September 2026 · Singapore · Indonesia · Malaysia · Thailand · ASEAN

Short Read

AI search visibility is becoming a PR question, not just an SEO task

Generative engine optimisation asks how a brand shows up in AI answers, not only in search rankings. APAC teams should audit GEO visibility, track third party signals and compare how competitors fare in model generated shortlists.

10 September 2026 · Thailand · Indonesia · Philippines · Malaysia · ASEAN · APAC